Team St. Louis

Meet our business coaching and training team . . .


BILL COLLIER – Authorized Great Game Coach and Trainer, greater St. Louis region and first GGoB franchisee.

I believe in entrepreneurship and the American Dream, as corny as that may sound.

The “American Dream” means different things to different people, which is what makes it so great … Starting, growing, running and eventually selling your own business. Working your way up to a management position. Owning a house. Owning a bigger house. Individual freedom. Overcoming physical challenges or a tough childhood. Success on your own terms. Getting married, having a family and raising great kids. Having grandkids. Spoiling grandkids. Travel.

I’ve been an entrepreneur since 1988 when I started my first company. Since then I’ve started, bought, sold and grown several small companies. Currently, I own Arch Engraving, where we make and sell beautiful awards, signs, personalized gifts and I’m also an authorized coach and trainer in the St. Louis region for The Great Game of Business.  In fact, I believe in the Great Game management system so much, I became their first franchisee.

My background includes 3 years in the US Air Force, a year at McDonnell-Douglas, and 9 years at GE during the Jack Welch era before I started my entrepreneurial journey. I founded BC Group International – a medical electronics sales & service company – in 1988. I discovered GGOB via an article in Inc. Magazine in 1993, and put the system to work in my firm. Along the way, we made the St. Louis Technology Fast 50 list 3 times, and won the GGOB Hall of Fame All Star Award in 2005 – the same year I sold BC Group.

I coach, consult and train companies how to build entrepreneurial, high-involvement cultures. I guide companies through strategic planning (at GGOB, we call it “High-Involvement Planning.”) We get employees involved in the pursuit of success and in the achievement of the organization’s goals.

When we work together, one of my goals for your company is this:  The right metrics for your company, your departments and your people. Of course there’s much more to it than that, but this is an area where I see uncertainty in many businesses – and this outcome seems to resonate with most business leaders.

Arch Engraving on Facebook:

Bill’s book on Amazon: How to Succeed as a Small Business Owner … and Still Have a Life

Bill Collier: 314.221.8558 | | billcollier @

ronpic (1)

RON AMELN – Authorized Great Game Coach and Trainer, greater St. Louis region.

Ron Ameln is a Great Game of Business Coach / Practitioner. He helps business owners realize their visions for their companies. When owners are struggling for growth, looking for help in getting to the next stage, or just looking for outside perspective, he helps move their companies in the right direction.

He is also a Great Game of Business practitioner. For the past 9 years, he’s been owner of St. Louis Small Business, Inc., publisher of St. Louis Small Business Monthly, a how-to magazine for owners of small- and mid-sized businesses; and the host of the St. Louis Business Expo, Missouri’s largest business-to-business expo. For Ameln, the Great Game helped him clearly define his business challenges, and helped encourage his employees to be more engaged in the company.

Ameln speaks regularly to small business organizations, chambers of commerce and other business groups about succeeding in business and starting a small business.  In 2008, he authored the book, “Business Breakthroughs: St. Louis Style,” which shares the business secrets of 60 local entrepreneurs.

In May of 2008 Ameln won the U.S. Small Business Administration’s national Small Business Journalist award.  He was chosen from a group of 50 state winners.  In 1998 he won the SBA’s Media Advocate of the Year award for the state of Missouri.

Ron Ameln: 314.540.4911 | | ron.ameln @

MProfile Pic '15 MBARY BETH MARSHALL – Sales and Marketing, greater St. Louis region

Mary Beth has been with the Great Game of Business St. Louis since 2009. Along with sales and marketing she also supports the coaches and clients. As the spouse of a former small business owner she understands the hard work of entrepreneurship, the sacrifices and what it takes to achieve business success.

She has worked in many different industries in Los Angeles, Phoenix and St. Louis from resort/hotel to high tech to advertising. As one employer put it, “she has life experience and that is hard to find”. In this role, she is able to use all these past experiences to help businesses in St. Louis succeed.

MB is passionate about GGoB. The system not only helps businesses and the owners succeed, but it also involves the employees by giving them a better place to work, a voice, bonuses and job security.

Mary Beth has been married for 25 years to her husband, Mike, and has a son, boy/girl twins and a chocolate lab, Coco.

Mary Beth Marshall: 314.517.7017 | | mmarshall @

Connect & communicate with us on Facebook!



The original GGOB book


Jack Stack is Founder, President and CEO of SRC Holdings Corporation. Jack has been called the “smartest strategist in America” by Inc. Magazine and one of the “top 10 minds in small business” by Fortune Magazine. A pioneer of the leadership model known as open-book management, Stack is the author of two books on the subject, The Great Game of Business and A Stake in the Outcome.

His expertise in using the open-book model has helped SRC Holdings Corporation start, acquire, and own over 60 businesses and created thousands of jobs since 1983. Along the way, SRC’s stock value has increased 360,000%.

SRC Holdings Corporation is a 100% Employee-Owned Company employing over 1,200 people, with sales of over $450,000,000 located in Springfield, Missouri. While SRC’s chief business is remanufacturing, the company is best known for being the birthplace of open-book management. Once a failing division of International Harvester, SRC made national headlines when CEO, Jack Stack, used unconventional measures to turn the company around.

The Great Game of Business book

20th Anniversary Edition

Under Stack’s leadership, employees started playing “The Great Game of Business”. The Game was a way to teach employees how business worked in a way that was unintimidating and would make sense to everyone: using the analogy of a game. Using this method, SRC became one of the biggest turn-around stories of its time.

To learn more about SRC and the Great Game of Business:             

GGoB is much more than a book. It’s a movement.
And it’s a set of principles and practices used by thousands of companies worldwide.

To bring these principles and practices to life inside your organization, please contact us at 314.517.7017.

“I want to acknowledge all the Great Game coaches; without their belief and devotion toward the philosophies of the book, there would be no twentieth anniversary. Tom Samsel, Rich Armstrong, Steve Baker, Bill Collier and Patrick Carpenter … have spent a significant part of their lives helping people prosper and grow. They have validated the concepts by teaching people how to create a better world.”
– Jack Stack, from Acknowledgements (page 369) in The Great Game of Business, 20th Anniversary Edition

“The Great Game of Business is one of the top 10 most important business books for all growth-minded company leaders to read. Jack’s book details how to get everyone in your company focused … then watch profits and cash soar.”

“For years I have struggled with how to design a comp and bonus plan for sales reps and employees. I am surprised at how little direction and information there is in the world for such basic business needs. It is almost taboo to discuss. Bills presentation was loaded with smart, practical and educational tools that will assist us in designing an effective motivating bonus plan. Finally someone has cleared the fog of compensation and bonuses! Great stuff!”
- Michael G. Brennan, President, The Brennan Group, participant of Bonus Plan Design Workshop 2013