It’s the Spread

“Thirty six thousand dollars!”

“You’re proposing to pay him thirty six thousand dollars a year? We can’t afford that.”

“It will be tight, but I’m pretty sure that’s what it will take to get him. I really like this candidate.”

Discussions such as this happen all the time in small businesses. The company is in a hiring mode, the recruiting and interviewing has happened, and now it’s time to narrow it down to a specific candidate and make an offer.

It can be agonizing. I’ve been there and I’ll bet you have, too. Help is desperately needed but the best candidate seems too expensive. Heck, maybe any candidate seems too expensive.

Let’s listen in on the discussion the other interested parties in this situation are having:

“Thirty six thousand dollars!”

“Honey, you were making forty thousand when you were laid off. I don’t think we can afford to accept thirty six.”

“It will be tight, but I’m pretty sure that’s the best they can do. I really like this company.”

Two sets of people on either side of a salary negotiation. Both are looking at the same number and of course considering things from their vantage point, and with their own interests in mind.

The number they’re all focused on – annual salary – is the number we all use. Employers use annual salary to measure the cost to the company, and employees use it as the measure of compensation received.

But let’s dig deeper. What’s the real, full cost to the company for a $36,000 per year employee?

Salary                               $36,000
Plus payroll taxes           $  3,750
Plus benefits                    $  6,000
Total cost to company:  $45,750

What appears to be a $36,000 cost is in reality going to cost the company almost $46,000.

Now, let’s look at the employee’s side of the ledger.

Salary                                                           $36,000
Less payroll taxes                                        $  2,754
Less income tax withholdings                    $  7,200
Less employee’s share of benefits cost     $  1,000
Employee take-home:                                 $25,046

To drive home the point:

Employer cost                                  $45,750
Less employee take-home              $25,046
Difference                                          $20,704

That’s quite a spread between the company’s actual cost and the employee’s actual spendable net.

I suggest that these are the two numbers that deserve the attention of the folks involved. In this light, the annual salary almost becomes meaningless.

Yet, time and energy are spent negotiating a number that has little real-life importance.

I know – we won’t stop talking about annual salary. Too much pride is tied up in that number, and it is admittedly a convenient yardstick.

To me, the big deal is the spread. Here are the take-aways:

  •  Employees deserve to know what it costs their company to employ them, and the total value of their compensation package. Let’s tell ‘em.
  • Both employers and employees can help reduce the spread. For instance, employers can choose pre-tax benefits, reducing payroll tax. Employees can make healthy choices and wisely spend deductibles and company-provided benefit dollars.

I’d rather spend my time cooperating with employees to reduce the spread than arguing over annual salary. How about you?

7 Business Resolutions for the New Year

How is 2011 turning out for you? Check one:

[ ] Pretty rough
[ ] Fair
[ ] Great!

Even if you chose “Great”, it’s hard to be optimistic when unemployment is high and many of the most powerful people in our government seem determined to punish achievement via the tax code. Until fairly recently, entrepreneurs were celebrated and respected. It was all about the American Dream. Now … well, just listen to the words being used and the proposals being made. It’s clear that some folks don’t value what entrepreneurship represents: Pursuing dreams, hard work, jobs and a rising tide that floats all boats. When the dearly-held principles that made this country what it is today – including Capitalism – come under attack, it is difficult indeed to stay positive. Don’t fall for it. Here are seven resolutions for the new year to help you stay positive and improve your company’s performance.

1. I will not buy into the “the rich don’t pay their fair share” nonsense. The top 1% of earners pay 38% of all taxes. The top 10% pay 70% of all taxes. (This information is readily available on the IRS website.) You may not be rich but this ridiculous mantra is mutating into an indictment on all business owners. Get informed – immunize yourself against the negativity.

2. I will run my business by the numbers. It’s important to regularly review your progress and results, including:
• Sales and gross profit, broken down by product/service or customer segments
• Major expense line items
• Net profit
• Cash balance and cash flow
• Accounts Receivable, if applicable

Look at month-to-date and year-to-date results, and compare to the same period from the prior year. It’s also a good idea to look at your income statement numbers as a percent of total sales to spot trends early.

3. I will “hire hard” so I can “manage easy.” A bad hiring decision can haunt you for a long time. Don’t make a snap decision. Build a strong team who will grow with your company.

4. I will delegate. You can’t do it all yourself, so don’t even try.

5. I will connect with my customers. Find out the answers to these two questions:
• What’s important to you? (Quality, customer service, etc.)
• How are we doing in those areas?

Develop relationships with your customers. Find ways to stand out from your competitors and to become the supplier of choice.

6. I will make smart use of technology to improve my business. Technology has become so affordable and easy to use that no business has an excuse for not going high tech. Even the smallest home-based business can afford to level the playing field with larger competitors.

7. We will think like a growth company and will not participate in the poor economy. Get everyone in your company – starting with you and including all your employees – on this bandwagon. Think and talk about growth, pushing through challenges and achieving goals.

Be winners. Build on your successes and learn from your mistakes. Implement all these business practices, and go into the new year with the attitude that this will be your best year yet.